Sense2
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Custom Branded Calendars

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Find it. Love it. Keep it. Branded calendars are the quiet year-long ambassador — the desk companion that carries your logo past every deadline, every coffee, every Monday.

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Find it. Love it. Keep it. Branded calendars are the quiet year-long ambassador — the desk companion that carries your logo past every deadline, every coffee, every Monday. Sense2 has been briefing custom calendars for Australian agencies, councils and brand teams for 30 years, with thousands of 5-star Google reviews for bringing creative thinking and beautiful finish to end-of-year gifting. The calendar that stays on the wall from January to December is a twelve-month campaign in one print run.

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Formats:
wall calendars, desk calendars, pocket/slimline, magnetic fridge calendars, tent-style desk planners and year-planner wallcharts
Typical MOQ:
50-250 depending on format and finish; short-run digital from 25 units on pilot briefs
Lead time:
10-20 business days standard for printed calendars; express 5-7 days available on core formats (brief by early October for January dispatch)
Print methods:
full-colour CMYK offset and digital, spot-colour Pantone matching, foil stamping, spot UV, deboss on premium covers
Stocks:
FSC-certified papers, recycled uncoated, silk 150-170gsm interiors, 300gsm covers, board-mounted desk bases
Price range (100qty):
wall calendars AU$6-$14, desk calendars AU$4-$9, magnetic calendars AU$2.80-$5.50, pocket calendars AU$1.80-$3.50

Best for

Choose custom branded calendars if your moment is year-end client gifting, real estate, trades and local business or cultural institutions and tourism brands.

Year-end client gifting

A beautifully photographed wall calendar with foil-stamped cover and tone-on-tone binding — the gift that stays on the office wall for twelve months of brand presence. Brief by early October for on-time December dispatch.

Real estate, trades and local business

Magnetic fridge calendars and pocket diaries with your contact details sit in kitchens and wallets all year. The lowest cost-per-impression format in the whole promotional catalogue.

Cultural institutions and tourism brands

Twelve-image wall calendars become a curated gallery of your collection, destination or campaign photography — retail-ready, giftable, and a beautiful extension of the brand narrative.

Staff and member onboarding kits

A branded desk calendar alongside a notebook and pen in the January welcome pack lands exactly when people are planning their year. The quiet utility gift that gets used daily.

Our wall calendars arrived a fortnight ahead of when we needed them, beautifully finished with the foil cover we'd hoped for. Six months into the year, clients still comment on them when we visit their offices.

Tessa · Head of Brand
Melbourne luxury property developer

The Sense2 team understood the calendar rhythm from the first call — they walked us through the October deadline, suggested the uncoated FSC stock, and the proofs came back exactly on brand. It felt considered at every touchpoint.

Claudia · Marketing Manager
Brisbane tertiary education provider

Customers consistently rate Sense2 for bringing brand thinking and warmth to every year-end project — from photography brief to launch, with delivery that always lands on time.

reputation

Compare your options

Use caseOur recommendation
Year-end client giftingA beautifully photographed wall calendar with foil-stamped cover and tone-on-tone binding — the gift that stays on the office wall for twelve months of brand presence. Brief by early October for on-time December dispatch.
Real estate, trades and local businessMagnetic fridge calendars and pocket diaries with your contact details sit in kitchens and wallets all year. The lowest cost-per-impression format in the whole promotional catalogue.
Cultural institutions and tourism brandsTwelve-image wall calendars become a curated gallery of your collection, destination or campaign photography — retail-ready, giftable, and a beautiful extension of the brand narrative.
Staff and member onboarding kitsA branded desk calendar alongside a notebook and pen in the January welcome pack lands exactly when people are planning their year. The quiet utility gift that gets used daily.

Make it a Brand Kit

Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.

Year-Start Desk Set

tent-style desk calendar, A5 debossed notebook, engraved metal pen and a handwritten new-year card in branded tissue

Best for: January onboarding, client year-openers, executive team gifting

From AU$28-$42 per kit at 100qty

Twelve-Month Gallery

premium wall calendar with foil-stamped cover, ribbon hanger, rigid gift mailer and a printed insert telling the story behind the photography

Best for: Cultural institutions, tourism brands, year-end VIP client gifts

From AU$18-$32 per unit at 100qty

Fridge & Wallet Pack

magnetic fridge calendar plus matching pocket calendar, kitted with a branded business card insert

Best for: Real estate agencies, local trades, community-facing brands

From AU$4.50-$8 per pack at 250qty

Find it. Love it. Kit it.

How to choose

Start with where the calendar will live — that's the part we enjoy most in the brief. A wall calendar is a gallery piece: twelve images, generous margins, beautiful typography, and it needs to earn its spot above someone's desk. A desk calendar is a working tool: date grids that actually fit a week's meetings, a tent base that won't tip over, and cover stock that survives being shuffled. A magnetic fridge calendar is pure utility: bold, readable at three metres, and the single cheapest way to keep a brand visible in a household for 365 days. A pocket calendar is the discreet option — slimline, leather-effect cover, and the kind of object that accumulates affection as the year goes on. Stock choice changes how the calendar feels in the hand. For premium gifting, 170gsm silk interiors with a 300gsm matt-laminate cover carry foil stamping and spot UV beautifully. For eco-minded briefs, FSC-certified recycled uncoated stock reads as considered rather than worthy — and the ink coverage looks soft and editorial. Spiral wire binding (Wiro) is the workhorse for wall and desk formats; saddle-stitch suits slimline pocket diaries; perfect-bound reads as a book and suits photographic annuals. Print method is about register and finish. Full-colour CMYK digital is right for short runs under 250 units — no plate fees, and the image quality on modern HP Indigo presses is genuinely beautiful. Offset becomes the smarter maths from 500 units up, especially if you need Pantone spot colour for brand-accurate hero shades. Foil stamping (gold, copper, rose, holographic) on the cover is the single most upgrade-for-dollar decision on a premium calendar. Spot UV over a matt laminate gives a tactile moment that people notice when they take the wrapping off. On timing: calendars are the most deadline-sensitive category we print. Brief in July, proof in August, approve in September, print in October, dispatch in November. That's the rhythm that lands calendars on desks before year-end shut-down. We hold this schedule for every client and we'd rather say no than rush a job that won't arrive in time. Fast can still feel thoughtful — but only if the calendar season is respected from the start.

Pricing guidance

Pricing rule of thumb at 100 units: wall calendars (13-page, spiral-bound, full-colour) sit around AU$6-$14 depending on stock and cover finish. Desk calendars (tent-style, 13-page) AU$4-$9. Magnetic fridge calendars AU$2.80-$5.50. Pocket/slimline calendars AU$1.80-$3.50. At 500 units expect 25-35% off the 100-qty tier. Foil stamping adds AU$0.80-$1.80 per unit plus a one-off die fee around AU$120. Spot UV adds AU$0.40-$0.90 per unit. Custom photography or illustration briefed through our studio is quoted separately.

Delivery across Australia

Delivered Australia-wide in 7-15 business days from print approval — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra. For year-end calendar campaigns we recommend artwork lock by early October for comfortable November-December dispatch. We kit calendars into branded mailers, split-ship to multiple offices or state branches, and run timed-release dispatch so client gifts land the week you want them to. Free shipping on orders over AU$500.

Why Sense2

  • 30 years of year-end gifting briefs — we know the calendar deadline rhythm better than anyone, and we plan October dispatch windows from July
  • thousands of products in the Sense2 catalogue — pair calendars with branded notebooks, engraved pens and desk accessories for a complete year-start kit
  • In-house design studio for art setup, mockups and packaging that tells your story — including bespoke photography briefs, illustration commissions and custom date grids
  • Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations, from brief to launch

Frequently asked questions

What's the minimum order for custom branded calendars?

Most printed calendars start at 50-100 units, with short-run digital formats available from 25 units on pilot briefs. Magnetic fridge calendars typically start at 250 units. For larger rollouts (2,000+), expect 30-40% off the 100-qty tier — ask our team for a stepped quote across 100, 250, 500 and 1,000 units.

When do I need to brief a calendar to land before year-end?

Brief by early October for comfortable November-December dispatch. The full rhythm is: artwork concept in July-August, proofs approved by late September, print October, kit and dispatch November. We plan this schedule with every calendar client from the start — after 30 years of year-end briefs, we protect the deadline carefully.

What print finishes do you offer on premium calendar covers?

Full-colour CMYK digital and offset, Pantone spot-colour matching, foil stamping (gold, copper, rose, holographic), spot UV, matt and gloss lamination, and deboss on premium cover boards. For gifting-grade calendars we'll usually recommend a matt laminate with a foil-stamped logo — the combination that photographs and feels most considered.

Can I see a proof and sample before the print run?

Yes. Digital PDF proofs come back within 1-2 business days of artwork submission. Physical pre-production samples with your actual artwork are available on larger runs. For stock comparison, our team will send a paper swatch pack so you can feel the difference between silk, uncoated and FSC-recycled stocks before committing.

Do you offer eco-friendly calendar options?

Yes. FSC-certified paper stocks, recycled uncoated interiors, vegetable-based inks and recyclable packaging are all available. We'll route eco briefs toward our FSC paper, recycled board and lower-ink cover designs — credible sustainability, not performative. Ask for our sustainable print guide when you brief.

What formats work best for different audiences?

Wall calendars suit premium gifting and gallery-style photography briefs. Desk calendars work for executive and client gifting where daily utility matters. Magnetic fridge calendars deliver the lowest cost-per-impression for real estate, trades and community brands. Pocket and slimline formats suit member organisations and discreet year-end acknowledgements.

Related categories

Ready to build something people will actually keep?

Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.

Find it. Love it. Keep it.