Sense2
CATEGORY · 18 products in this category.

Custom Branded Towels

find it. love it. keep it.

Find it. Love it. Keep it. Branded towels are the gift that travels — to the pool, the gym, the hotel room, the beach weekend — carrying your brand through the warmest moments of someone's year.

Ask Findie— not sure where to start? Findie will find it for you.

Find it. Love it. Keep it. Branded towels are the gift that travels — to the pool, the gym, the hotel room, the beach weekend — carrying your brand through the warmest moments of someone's year. Sense2 has been briefing custom printed towels for Australian agencies, brand teams, resorts and events for 30 years, with thousands of 5-star Google reviews and a depth of GSM, weave and print options most suppliers can't match. This is where colour discipline and considered typography turn a bath sheet into brand currency.

Find it fast

Typical MOQ:
50-250 depending on towel style and branding method
Lead time:
10-20 business days standard for sublimated and woven; 5-10 days on stocked lines with embroidery or transfer
Branding:
edge-to-edge dye sublimation, screen print, embroidery, woven jacquard, pigment print, heat transfer
Materials:
100% cotton terry (300-600gsm), Turkish cotton, microfibre (suede and waffle), bamboo-cotton blends, recycled cotton
Price range (100qty, 1-colour or single-position):
AU$6.50-$45 per unit depending on size and GSM
Free samples Australia-wide within 48 hours so your creative team can feel the weight before artwork lock

Best for

Choose custom branded towels if your moment is beach activations and summer campaigns, gym, sporting clubs and wellness brands or hotels, resorts and hospitality groups.

Beach activations and summer campaigns

Edge-to-edge dye-sublimated beach towels on lightweight microfibre carry full-colour artwork cleanly — ideal for campaign photography, influencer drops and retail gift-with-purchase. Brief the creative as a print, not a logo placement.

Gym, sporting clubs and wellness brands

Gym towels in 450gsm cotton with woven or embroidered logos feel premium in the hand and survive hundreds of washes. Pair with a branded drink bottle and cotton drawstring bag for the full kit.

Hotels, resorts and hospitality groups

Pool, bath and hand towels in 500-600gsm Turkish cotton with tone-on-tone jacquard weave read as quiet luxury. Choose a restrained brand mark; let the weight and weave do the work.

Corporate client and VIP gifting

A heavyweight bath sheet, folded with a ribbon and a handwritten card, is one of the most photographed client gifts we ship. Sublimated microfibre golf towels also sit beautifully in executive event packs.

Our summer towels landed a week ahead of the campaign shoot and the colour match on the sublimation was exact — the creative team was delighted. Guests still post photos of them on Instagram six months later.

Lara · Head of Brand
independent hospitality group

The Sense2 team understood the weight and weave we wanted before we'd finished explaining it. The bath sheets feel exactly like the ones in a beautiful hotel — guests have started asking where they can buy them.

Genevieve · Creative Director
Melbourne luxury property developer

We reorder our gym towels with Sense2 every season. The embroidery holds up beautifully wash after wash, and our members genuinely treasure them.

Tessa · People Experience Lead
Sydney professional services firm

Compare your options

Use caseOur recommendation
Beach activations and summer campaignsEdge-to-edge dye-sublimated beach towels on lightweight microfibre carry full-colour artwork cleanly — ideal for campaign photography, influencer drops and retail gift-with-purchase. Brief the creative as a print, not a logo placement.
Gym, sporting clubs and wellness brandsGym towels in 450gsm cotton with woven or embroidered logos feel premium in the hand and survive hundreds of washes. Pair with a branded drink bottle and cotton drawstring bag for the full kit.
Hotels, resorts and hospitality groupsPool, bath and hand towels in 500-600gsm Turkish cotton with tone-on-tone jacquard weave read as quiet luxury. Choose a restrained brand mark; let the weight and weave do the work.
Corporate client and VIP giftingA heavyweight bath sheet, folded with a ribbon and a handwritten card, is one of the most photographed client gifts we ship. Sublimated microfibre golf towels also sit beautifully in executive event packs.

Make it a Brand Kit

Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.

Beach Campaign Drop

Edge-to-edge sublimated microfibre beach towel (90x180cm), cotton drawstring carry bag, branded zinc stick and a printed brand card — kitted and ready to drop-ship to talent and retail

Best for: Fashion, beauty and lifestyle campaign launches, influencer seeding, summer retail GWP

From AU$32 per kit at 250qty

Gym Welcome Pack

450gsm cotton gym towel with embroidered logo, stainless steel drink bottle, cotton wristband and a printed membership card in a branded pouch

Best for: Fitness studios, wellness brands, corporate gym onboarding and sporting club memberships

From AU$38 per kit at 150qty

Resort Turndown Gift

600gsm Turkish cotton hand towel with tone-on-tone woven logo, a branded soap bar and a printed welcome card, folded with grosgrain ribbon

Best for: Luxury hotels, boutique resorts, VIP room drops and executive retreat gifting

From AU$28 per kit at 200qty

Find it. Love it. Kit it.

How to choose

Start with where the towel will live. A beach and campaign towel wants lightweight microfibre or sand-free suede in 300-400gsm — it packs down, dries fast, and takes edge-to-edge full-colour sublimation, which is where the creative brief really gets to sing. A gym towel lives in a bag five days a week, so 400-450gsm cotton terry with a woven hem and a small embroidered or woven logo is the smart spec. Bath and pool towels for hotels and VIP gifting step up to 500-600gsm Turkish cotton or combed cotton — the weight is what people notice first, and it's what keeps the towel in the linen cupboard for years. Branding method is the second decision and it drives both price and aesthetic. Dye sublimation on microfibre delivers full-bleed, photo-sharp artwork with no hand feel — this is the one to choose when the towel IS the campaign. Woven jacquard integrates the logo into the fabric itself; it costs more and needs longer lead times, but it reads as considered and premium. Embroidery on cotton terry is the classic for gyms, clubs and resorts — crisp, durable, tone-on-tone when you want restraint, contrast when you want the brand to stand forward. Screen print and pigment print work on cotton for simpler single-colour marks at lower price points. On size, match the end use honestly. Gym and golf towels run 40x70cm to 50x100cm; beach towels 75x150cm to 90x180cm; bath sheets 90x180cm. A towel that's undersized for its job gets used once and quietly forgotten, which is the opposite of what we want any piece of yours to do. MOQs start around 50 for stocked lines with embroidery and 100-250 for custom-woven or fully sublimated runs. For seasonal campaigns, brief us 8-10 weeks out for custom jacquard and 4-6 weeks for sublimation — the part we enjoy most is having time to sample, refine the colour, and get the weight right before the press goes down.

Pricing guidance

Pricing rule of thumb: at 100 units, a microfibre gym or golf towel with single-position branding sits around AU$6.50-$14, a sublimated microfibre beach towel AU$14-$28, a 450gsm cotton gym towel with embroidery AU$12-$22, and a 500-600gsm Turkish cotton bath sheet AU$22-$45. At 500 units those drop 20-35%. Embroidery adds AU$1.50-$4 per unit plus a one-time digitising fee around AU$55. Custom-woven jacquard carries a setup of AU$250-$450 and is best at 500+ units.

Delivery across Australia

Delivered Australia-wide in 10-20 business days standard for sublimated and embroidered lines; 5-10 days on stocked cotton towels with single-position branding. Express available on select lines. Free shipping on orders over AU$500. We kit, split-ship to multiple venues or state offices, and run timed-release dispatch for launch windows — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Canberra and everywhere in between.

Why Sense2

  • 30 years supplying branded towels to Australian resorts, sporting clubs, gyms, fashion brands and hotel groups — loved for 30 years by repeat clients who reorder every season
  • thousands of products in the catalogue including a full towel range — beach, bath, gym, golf, tea, hand and pool — sourced by our international trend-sourcing partners
  • In-house design studio for dye-sublimation artwork, tone-on-tone weaves, bespoke colour-matching and packaging that tells your story
  • Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations, with delivery that always lands on time

Frequently asked questions

What's the minimum order for custom branded towels?

Most custom towels start at 50-100 units on stocked lines with embroidery or single-position branding. Fully sublimated microfibre towels typically start at 100-250 units. Custom-woven jacquard is most cost-effective at 500+ units. For larger campaigns (1,000+) expect 25-35% off the 100-qty tier — ask for a stepped quote across 100, 250, 500 and 1,000.

How long do custom towels take to produce and deliver in Australia?

Standard lead time is 10-20 business days from artwork approval for sublimated and embroidered runs. Stocked cotton towels with single-position branding can turn in 5-10 business days. Custom-woven jacquard runs 6-10 weeks. Express is available on selected lines for late briefs — tell us the in-market date and we'll route the fastest path.

What branding methods do you offer on towels?

Edge-to-edge dye sublimation on microfibre for full-colour artwork, embroidery on cotton terry for durability and premium feel, woven jacquard for tone-on-tone luxury, screen print and pigment print for simpler single-colour marks, and heat transfer for small runs. Our in-house design studio will recommend the method that matches your brief, GSM and budget.

Which towel GSM should I choose?

300-400gsm microfibre for beach and campaign towels — lightweight, fast-drying, takes full-colour sublimation beautifully. 400-450gsm cotton terry for gym and sports towels — durable and comfortable in the hand. 500-600gsm Turkish or combed cotton for bath, pool and hotel towels — the weight that reads as genuine luxury.

Can I see a sample before I order?

Yes. Free blank samples ship Australia-wide within 48 hours so your creative team can feel the weight and weave before artwork lock. Pre-production samples with your actual artwork — sublimated, embroidered or woven — are available on larger runs. After 30 years of towel briefs, we know the hand feel decides it, never the spec sheet.

Do you offer eco-friendly or sustainable towel options?

Yes. Our eco towel range includes organic cotton, recycled cotton blends, bamboo-cotton mixes and OEKO-TEX certified terry. GOTS-certified options are available on request for brands with formal sustainability reporting. See our eco-friendly promotional products guide for the full material and certification picture.

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Ready to build something people will actually keep?

Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.

Find it. Love it. Keep it.

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