Liquid Merchandise
find it. love it. keep it.
Find it. Love it. Keep it. Liquid merchandise is the branded category people actually use — the hand sanitiser that lives in the handbag, the lip balm on the desk, the sunscreen tucked into the delegate pack.
Find it. Love it. Keep it. Liquid merchandise is the branded category people actually use — the hand sanitiser that lives in the handbag, the lip balm on the desk, the sunscreen tucked into the delegate pack. Sense2 has been briefing custom liquid items for Australian agencies and brand teams for 30 years, with thousands of 5-star Google reviews for bringing creative thinking and beautifully-finished detail to every format, from TGA-compliant sanitisers to seasonal scented candles.
Find it fast
- Formats:
- hand sanitiser, lip balm, sunscreen, moisturiser, drink pouches, soaps, candles, diffusers, bath salts and branded fragrance
- Typical MOQ:
- 100-500 units depending on format and fill size
- Lead time:
- 10-20 business days standard; 5-7 day express on stock-filled, label-branded lines
- Branding:
- full-colour label print, direct screen print on bottle, pad print on caps, tone-on-tone deboss on pouches, custom box print
- Compliance:
- TGA-listed sanitisers, SPF-rated sunscreen, Australian-made formulations available, allergen and ingredient disclosure on every label
- Price range (100qty, full-colour label):
- AU$1.80-$14 per unit depending on format and fill
Best for
Choose liquid merchandise if your moment is conference and event delegate packs, summer activations and outdoor brand campaigns or seasonal client gifting and christmas kits.
Conference and event delegate packs
A branded 50ml hand sanitiser, lip balm and mini sunscreen turn a tote into a functional pack delegates actually reach for — label artwork matched to the event colourway.
Summer activations and outdoor brand campaigns
SPF 50+ sunscreen sachets and tubes, paired with branded drink bottles — the gift that gets used on the beach, at the festival, on the sideline.
Seasonal client gifting and Christmas kits
Soy candles, reed diffusers and hand-poured bath salts in tone-on-tone boxes — the piece that stays on the console table long after the campaign ends.
Healthcare, clinic and hospitality environments
Refillable sanitiser pumps, branded soaps and moisturisers in clinic and hotel formats — compliant, beautifully labelled and restockable.
Retail gift-with-purchase and beauty sampling
Miniature fragrance, lip balm and moisturiser in full-colour branded labels — the sampling format that performs for independent fashion houses and beauty brands.
“The sunscreen tubes arrived ahead of our summer campaign, labelled exactly to the brand guide, and delegates were using them at the activation before the event even opened. The Sense2 team understood the season and the audience beautifully.”
“We reorder our Christmas candles with Sense2 every year — they remember our brand codes and always suggest a fresh scent for the season. Delivered beautifully packed and right on time.”
“Customers consistently rate Sense2 for bringing brand thinking and warmth to liquid merchandise — from label artwork to compliance, with delivery that always lands on time.”
Compare your options
| Use case | Our recommendation |
|---|---|
| Conference and event delegate packs | A branded 50ml hand sanitiser, lip balm and mini sunscreen turn a tote into a functional pack delegates actually reach for — label artwork matched to the event colourway. |
| Summer activations and outdoor brand campaigns | SPF 50+ sunscreen sachets and tubes, paired with branded drink bottles — the gift that gets used on the beach, at the festival, on the sideline. |
| Seasonal client gifting and Christmas kits | Soy candles, reed diffusers and hand-poured bath salts in tone-on-tone boxes — the piece that stays on the console table long after the campaign ends. |
| Healthcare, clinic and hospitality environments | Refillable sanitiser pumps, branded soaps and moisturisers in clinic and hotel formats — compliant, beautifully labelled and restockable. |
| Retail gift-with-purchase and beauty sampling | Miniature fragrance, lip balm and moisturiser in full-colour branded labels — the sampling format that performs for independent fashion houses and beauty brands. |
Make it a Brand Kit
Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.
Summer Activation Pack
50ml SPF 50+ sunscreen tube, branded lip balm with SPF, reusable drink bottle and a printed sticker sheet in a rPET pouch
Best for: Outdoor campaigns, festivals, sporting activations and beachside brand moments
From AU$14 per kit at 250qty
Delegate Essentials Kit
50ml hand sanitiser, lip balm, branded tissues and a mini moisturiser in a custom-printed box for expo and conference registration
Best for: Conferences, trade shows, summits and industry events
From AU$9.50 per kit at 500qty
Seasonal Gifting Box
Australian-made soy candle in branded glass, reed diffuser, bath salts in a tone-on-tone pouch and a handwritten card
Best for: Christmas client gifting, VIP thank-yous and launch moments where the brand needs to land beautifully
From AU$48 per kit at 100qty
Find it. Love it. Kit it.
How to choose
Start with how the product gets used — that's always the most interesting part of a liquid brief. If the item lives in a handbag or on a desk (lip balm, 50ml sanitiser, hand cream), label design and pack format are where the craft sits; the formulation is a known quantity, and the creative brief is what makes someone pause. If it lives in a bathroom or on a console (candles, diffusers, soaps), the vessel matters as much as the label — amber glass, frosted glass, ceramic, tone-on-tone lids. For outdoor and activation briefs (sunscreen, drink pouches), compliance comes first: SPF rating and TGA listing are non-negotiable in Australia, and our formulation partners carry the certification. Branding method depends on the surface. Full-colour digital label print is the workhorse — tight register, gradient-friendly, beautiful on small formats. Direct screen print on bottle reads premium on larger pumps and candles. Pad print on caps is where small logos land. For gifted formats (candles, bath salts, fragrance), custom outer packaging is where the opening moment happens — tone-on-tone deboss, rigid boxes, branded tissue, ribbon finish. On MOQ and lead time: most label-only branding on stock-filled lines starts at 100-250 units and runs in 10-14 business days. Custom formulations (scent, colour, ingredient deck) push MOQ to 500-1,000 and lead times to 6-10 weeks — worth planning against a campaign calendar, not a week before launch. For Australian-made sanitiser and sunscreen, local fill lets us turn faster than import alternatives. Samples ship in 48 hours so your team can smell, test and photograph before artwork lock. Creativity is what keeps any product in someone's routine — and with liquid merchandise, the label is where that creativity lives.
Pricing guidance
Pricing rule of thumb: at 100 units with a full-colour label, a 50ml hand sanitiser sits around AU$2.80-$4.50, a branded lip balm AU$1.80-$3.20, a 60ml SPF sunscreen tube AU$4.50-$7.50, a soy candle in glass AU$12-$28, and a reed diffuser AU$14-$32. At 500 units those drop 20-35%. Custom formulations, local fill and bespoke vessels add 15-40% on top. Setup for label print is AU$60-$120 once-off; custom outer packaging adds AU$1.50-$6 per unit depending on format.
Delivery across Australia
Delivered Australia-wide in 10-20 business days standard on stock-filled, label-branded lines. 5-7 day express available on select formats when the brief lands late. Free shipping on orders over AU$500. We kit liquid formats into full delegate packs, split-ship to multiple venues, and run timed-release dispatch for seasonal launches. Rapid Australia-wide delivery: Sydney, Melbourne, Canberra, Adelaide, Perth, Brisbane and everywhere in between.
Why Sense2
- ✦30 years briefing liquid merchandise for Australian brands, with thousands of 5-star Google reviews for warmth, clear proofs and outcomes that exceed expectations
- ✦thousands of products in the catalogue — liquid merchandise sits alongside drinkware, eco and gifting, so we kit formats together beautifully for onboarding, delegate packs and seasonal gifting
- ✦Australian-made formulations on many lines — TGA-compliant hand sanitiser, SPF-rated sunscreen, natural lip balms and soy candles made on local benches by partners we've worked with for years
- ✦In-house design studio for label artwork, pack shots and mockups — the creative brief does the heavy lifting, and our project managers hold the proof process from quote to delivery
Frequently asked questions
What's the minimum order for branded liquid merchandise?▾
Most stock-filled, label-branded liquid items start at 100-250 units. Custom formulations with bespoke scent, colour or ingredient decks typically start at 500-1,000 units. Candles, diffusers and premium gifting formats can sometimes run at 50 on pilot projects. Ask for a stepped quote across 100, 250, 500 and 1,000.
How long does liquid merchandise take to produce and deliver in Australia?▾
Label-branded runs on stock-filled lines deliver in 10-20 business days. Custom formulations take 6-10 weeks including sampling, compliance checks and fill. Express 5-7 day turnaround is available on select Australian-made sanitisers and lip balms when the campaign brief lands late — always worth asking.
Are your sanitisers and sunscreens TGA-compliant?▾
Yes. Our hand sanitisers are TGA-listed with the required alcohol percentage and ingredient disclosure; our SPF sunscreens carry Australian SPF ratings and regulatory labelling. Australian-made formulations are available on many lines, produced by partners we've worked with for years.
What branding methods work best on liquid products?▾
Full-colour digital label print is the most versatile — tight register, gradient-friendly, beautiful on small formats. Direct screen print on bottle reads premium on pumps and candles. Pad print suits small logos on caps. For gifting, custom outer boxes with tone-on-tone deboss and branded tissue are where the opening moment lives.
Do you offer Australian-made and natural liquid merchandise?▾
Yes. Australian-made soy candles, natural lip balms, plant-based soaps, SPF sunscreens and hand sanitisers are all available, made by local formulation partners. Allergen disclosure, vegan and cruelty-free options are available on request — brief us on the audience and we'll route to the right range.
Can I see a sample of the product before I commit to a run?▾
Yes. Free samples ship Australia-wide, dispatched within 48 hours of request. For custom formulations we run pre-production samples with your artwork and scent profile before full production — the smell, the label register and the vessel in the hand are what the decision actually gets made on.
Related categories
Ready to build something people will actually keep?
Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.
Find it. Love it. Keep it.


