Sense2
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Custom Labels & Stickers

find it. love it. keep it.

Find it. Love it. Keep it. Labels and stickers are the smallest piece of branding that does some of the loudest work — the seal on a press-drop box, the die-cut vinyl on a laptop, the kraft wrap around a launch candle, the foil-stamped label on a…

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Find it. Love it. Keep it. Labels and stickers are the smallest piece of branding that does some of the loudest work — the seal on a press-drop box, the die-cut vinyl on a laptop, the kraft wrap around a launch candle, the foil-stamped label on a limited-edition bottle. Sense2 has been briefing custom labels and stickers for Australian agencies and brand teams for 30 years, with thousands of 5-star Google reviews for bringing creative thinking and beautiful finish to the details most suppliers rush through.

Find it fast

Typical MOQ:
100-500 for digital print, 1,000+ for traditional offset or foil-stamped runs
Lead time:
5-10 business days standard; 2-4 business day express on core stocks
Print methods:
full-colour digital, offset, foil stamping, spot UV, white ink underprint, tone-on-tone deboss on paper labels
Materials:
gloss and matte vinyl, clear polypropylene, white PP, recycled kraft, FSC paper, holographic, metallic silver and gold
Finishes:
kiss-cut on sheets, die-cut singles, rolls for production lines, and booklet labels for regulatory copy
Price range (500qty, full-colour digital, 50mm round):
AU$0.45-$1.20 per label depending on stock and finish

Best for

Choose custom labels & stickers if your moment is product launches and press drops, retail packaging and limited editions or event and conference kits.

Product launches and press drops

Foil-stamped paper labels around candles, bottles and boxes, plus a die-cut vinyl seal sticker to close the tissue. The opening moment is half the story — a considered label is what makes it photograph.

Retail packaging and limited editions

Die-cut kraft or recycled paper with tone-on-tone print reads beautifully on independent-brand shelving. Add spot UV on the logo for the second look in-hand.

Event and conference kits

Printed name stickers, kiss-cut sheets of campaign illustrations, and numbered edition labels for speaker gifts. Delegates post the sticker, which is every brand manager's dream.

Brand giveaways and laptop-worthy stickers

Gloss vinyl die-cut in 50-75mm sizes is the one that lives on the laptop, the drink bottle and the studio fridge — the sticker that carries the brand long after the campaign ends.

The foil-stamped labels for our candle launch arrived the day before the press event and looked exactly like the mood board. The team understood the palette immediately and the proofs came back clean the first time.

Saskia · Brand Manager
independent hospitality group

We reorder our die-cut stickers every quarter for onboarding packs and conference kits. They remember our brand codes beautifully and always suggest something fresh — the new holographic finish genuinely surprised me.

Harriet · Head of Marketing
Sydney technology scale-up

Customers consistently rate Sense2 for bringing brand thinking and warmth to the smallest-format work — a sticker is still a brand moment, and the team treats it that way.

reputation

Compare your options

Use caseOur recommendation
Product launches and press dropsFoil-stamped paper labels around candles, bottles and boxes, plus a die-cut vinyl seal sticker to close the tissue. The opening moment is half the story — a considered label is what makes it photograph.
Retail packaging and limited editionsDie-cut kraft or recycled paper with tone-on-tone print reads beautifully on independent-brand shelving. Add spot UV on the logo for the second look in-hand.
Event and conference kitsPrinted name stickers, kiss-cut sheets of campaign illustrations, and numbered edition labels for speaker gifts. Delegates post the sticker, which is every brand manager's dream.
Brand giveaways and laptop-worthy stickersGloss vinyl die-cut in 50-75mm sizes is the one that lives on the laptop, the drink bottle and the studio fridge — the sticker that carries the brand long after the campaign ends.

Make it a Brand Kit

Pair these together for a coordinated rollout — we’ll kit, brand and deliver everything together.

Launch Seal Set

Foil-stamped paper wrap label, die-cut vinyl closure sticker and a kiss-cut sheet of campaign illustrations, all matched on palette

Best for: Product launches, press drops and PR mailers

From AU$2.80 per kit at 500 qty

Studio Sticker Pack

A kiss-cut sheet of 6-8 die-cut vinyl stickers in matte or gloss, backed on kraft board with a printed insert card

Best for: Agency swag, conference giveaways and brand-community drops

From AU$3.40 per pack at 500 qty

Retail Label Run

Production rolls of die-cut product labels on vinyl or FSC paper, plus matching carton seals and thank-you stickers for the unboxing

Best for: Independent retail brands, limited editions and subscription boxes

From AU$0.55 per unit at 1,000 qty

Find it. Love it. Kit it.

How to choose

Start with where the label lives. If it's going on a bottle, jar or product that might see moisture, specify vinyl or polypropylene with a laminate — paper labels look beautiful on a launch candle but curl on a cold drink. If it's packaging for a press drop or kit seal, recycled kraft or FSC paper with a tone-on-tone deboss or foil stamp reads as considered rather than busy. If it's the sticker you hope people actually keep, invest in die-cut vinyl at 50-75mm with a gloss or matte finish — that's the size that lives on laptops. Print method matters more than people expect. Full-colour digital is the flexible default for short runs, photographic artwork and variable data. Offset is for 2,000+ runs where the unit economics take over. Foil stamping (gold, silver, rose, holographic) and spot UV are finishing moments, not base-print decisions — they sit on top of a clean design and reward restraint. White-ink underprint is the trick that makes clear vinyl labels actually show the brand colour instead of disappearing into the surface behind them. On format: kiss-cut sheets are ideal for giveaways and sticker packs because people peel and share them. Die-cut singles feel more premium for press-drop seals. Rolls are for production-line application on bottles, jars and boxes — specify core size and wind direction if you're sending to a co-packer. Booklet labels fold out to carry regulatory or ingredient copy without losing the hero face. MOQs start around 100-500 for digital work and step down in cost quickly at 1,000, 2,500 and 5,000. Always order a sample before artwork lock — 48 hours from request to your desk — so the studio sees the stock in hand, the gloss level, and how the foil sits in real light. That's the part every brand manager remembers.

Pricing guidance

Pricing rule of thumb: at 500 units, a full-colour digital 50mm round vinyl sticker sits around AU$0.45-$1.20 per label. A 75mm die-cut vinyl sticker runs AU$0.80-$2.20. Foil-stamped paper labels for premium packaging run AU$1.20-$3.80 at 500. Rolls for production-line application carry a one-time die and set-up cost of AU$120-$280. At 2,500-5,000 units expect 35-55% off the 500-qty tier. White-ink underprint on clear vinyl adds around AU$0.15-$0.35 per unit.

Delivery across Australia

Delivered Australia-wide in 5-10 business days standard — Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra daily. Express 2-4 business day turnaround available on core stocks for late briefs. Free shipping on orders over AU$500. We split-ship to multiple venues, co-packers and state offices at no extra handling.

Why Sense2

  • 30 years briefing the small-format work — Australia's longest-running merch partner, trusted by Telstra, Westpac, LVMH, Hermès, Sony, Warner Music, Australian Government agencies, universities and local councils
  • In-house design studio for die-line setup, bleed checks, white-ink underprint files and foil separation — the technical detail that makes clear and metallic labels actually print the way they look in the mood board
  • thousands of products in the catalogue, so the sticker sits inside a bigger brief — packaging, kits, totes, drinkware, seeded cards — all landing on-brief, on time
  • Thousands of 5-star Google reviews — Customers consistently rate Sense2 for reliability, clear proofs and creative outcomes that exceed expectations

Frequently asked questions

What's the minimum order for custom labels and stickers?

Most custom labels and stickers start at 100-500 units on full-colour digital print. Traditional offset, foil-stamped and spot UV runs typically begin at 1,000. Pilot runs of 50-100 are possible on die-cut vinyl for sampling and approval. At 2,500+ units the per-unit price drops 35-55% from the 500-qty tier.

How long do custom stickers take to produce and deliver in Australia?

Standard lead time is 5-10 business days from artwork approval. Express 2-4 business day turnaround is available on core stocks — gloss and matte vinyl, white PP and FSC paper — for late briefs. Dispatched Australia-wide from our warehouse with daily delivery to Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and Canberra.

What print and finishing methods do you offer on labels?

Full-colour digital, offset, foil stamping (gold, silver, rose, holographic), spot UV, white-ink underprint on clear stock, tone-on-tone deboss on paper, and variable-data printing for numbered editions. Cutting options include kiss-cut sheets, die-cut singles, production rolls and booklet labels for regulatory copy.

Can I see a sample before I order?

Yes. Free samples ship Australia-wide, dispatched within 48 hours. Pre-production samples with your actual artwork are available on foil, spot UV and clear-vinyl runs so the studio sees the finish in real light before artwork lock. After 30 years of small-format briefs, we know the stock-in-hand moment is where decisions land.

Do you offer eco-friendly labels and stickers?

Yes. Recycled kraft, FSC-certified paper, home-compostable label stocks and recycled-content vinyl are all available, with water-based and low-migration inks. Tone-on-tone deboss or single-colour print on recycled paper gives credible sustainability storytelling without the greenwash. Pair with our eco-friendly promotional products range for full-kit coherence.

What's the best sticker for laptops and drink bottles?

Die-cut vinyl at 50-75mm in gloss or matte is the format that actually lives on laptops, water bottles and studio walls. A laminate layer extends life through dishwashers and commuter wear. For clear surfaces like glass bottles, specify clear polypropylene with white-ink underprint so the brand colour reads true against whatever's behind it.

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Ready to build something people will actually keep?

Tell us the moment — the onboarding day, the brand refresh, the conference, the client thank-you — and we’ll shortlist, mock up and deliver. Samples available (cost + freight applies, credited back), 48-hour dispatch, creative thinking included.

Find it. Love it. Keep it.

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