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Brand crush

graphicdesignersgroup

Identity by @graphicdesignersgroup

#visceral-colour-matchingmonochromatic precision, visceral organic styling

The crisp white border of the Pantone card casts a subtle drop shadow against a flooded red surface, anchoring the organic mess of strawberry seeds and water droplets. They tied their exact brand red to a visceral, physical object, turning a clinical colour code into a sensory cue.

The portable idea

Dropping a real, imperfect object straight onto a rigid brand asset forces the eye to stop. When you strip away the logos and lean heavily into one exact, drenched brand colour matched to a real-world texture, you own that shade in the customer's mind. It moves your palette from a hex code on a screen to something they can actually feel.

May 21, 2026spotted via @graphicdesignersgroup

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For food bev
Drenching your next release in a single, edible brand colour makes the product itself do the heavy lifting.
matching the crisp paper header exactly to the baked cookie tone for a monochromatic reveal flooding the packaging with a single PMS red to contrast the organic shapes inside
For agency
Stripping back to a raw Pantone chip aesthetic tells clients you care about the absolute precision of their assets.
using a lenticular shift to transition from a flat PMS block to a textured real-world object giving a rigid, metallic edge to a flat colour block that demands to be touched
For beauty
Matching your exact hero pigment to a tactile, everyday carry item turns a simple giveaway into a daily shade reminder.
leaning into the water droplet aesthetic with a liquid-based tool in a matched brand hue adding physical, tactile dimension to a monochromatic red campaign
For hospitality
Serving up a single, drenched colour story across the bar changes the entire mood of the room.
flooding the rubber base with an exact PMS match so the glassware pops against it using a crisp white border on the sachet to frame a single, bold graphic

Three more from the studio

More moments worth a look.

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