All inspirations

Brand crush

lukas.diemling

Identity by @thebrandidentity

#selective-focus-illusionfrosted minimalism, optical depth, dry typography

It looks like you have misplaced your prescription glasses, but only for the background. The contrast between the crisp, heavy sans-serif type and the hazy, frosted shadow makes a flat surface feel three-dimensional.

The portable idea

Forcing a double-take is just a matter of messing with depth of field. If you drop razor-sharp text over a deliberately blurred graphic, the brain automatically tries to adjust the focus. It is a highly effective way to make a two-dimensional print job feel like a window.

May 20, 2026spotted via @thebrandidentity

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For agency
Give your pitch a bit of visual mystery before they even read the brief.
the floating liquid background creates a natural optical blur beneath a sharp, surface-printed logo a stark white canvas perfect for hazy grey gradients printed behind crisp black typography
For arts culture
Exhibition merch usually plays it safe, so a visual trick on the counter earns a second look.
the frosted PVC naturally blurs whatever is worn underneath, framing the sharp black text of the insert a literal nod to optical tricks, keeping the exterior heavy and typographic while the lenses do the work
For wellness
Meditation is about focus, making an out-of-focus background highly appropriate for studio gear.
printing a soft, out-of-focus shadow across the satin while keeping the studio mark razor-sharp a matte white finish supporting a hazy shadow print behind a crisp, minimalist black logo
For tech
Sharp code deserves a soft, blurred edge when it finally goes offline and onto a desk.
the soft pile of the cloth naturally diffuses printed gradients, providing an out-of-focus canvas for a crisp woven label matte vinyl stock printed with a heavy blur effect, anchored by a single sharp tagline in the centre

Three more from the studio

More moments worth a look.

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